This really made me stop and think. What is the way forward? Is there an upside to this? This amounts to a "shadow government" - not elected or chartered in the classic sense of government, but government in that it it attempts to govern us by other means.
If climate change is going to go ballistic in 15 years and a few billion people are still burning coal to stay warm around the world, will we find a way to change that? Can something like Facebook (or other social media) be a tool in changing behavior of billions of people within a short time? Is it valid to use big data social media manipulation to achieve a desired result? Does the ends justify the means? This is a heavy question! Right now, surveillance capitalism is just that: a way to make money selling our information to businesses to get us to buy things from big companies.
I'd be interested in your thoughts.